#Seo for google my business profile how to#

In addition to having a strong online presence, a business should have positive customer reviews. A prominent business should have a website, social media pages, and listings in directories like Google My Business. Prominence refers to a business’s popularity – online and offline.

This is why adding your business address can be a defining factor that sways a potential client towards your business instead of a competitor. If the search does not specify a location, Google will use the user’s last known location. Searches like “divorce lawyer near me” are signals that tell Google’s algorithm to look for the nearest business for that query.

#Seo for google my business profile how to#

We’ll discuss how to create a profile that ensures your business appears in relevant local searches, including how to set the correct primary category for your law firm, at a later part of this post.

It is, therefore, recommended that you enter complete and updated information about your business, which includes your address, phone numbers, business hours, and business category. Google picks the best match for local search queries against its Google My Business listings. Google claims that it relies on three important factors for local rankings. While there are no tactics that guarantee top search engine rankings, you can direct your efforts towards proven factors that drive the best chance of success. Three important local search factors to improve your business rankings Your prospective customers can check your business information such as the address & phone number, and check reviews by past customers on the profile. A Google Business Profile (GBP) lets you manage your presence on Google’s properties such as Google Maps and organic search.